Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    Kamiya Bar, the oldest bar in Japan, w…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    【豊島屋本店】「金婚　純米吟醸　江戸酒王子」”Kura Master”プラチ…

    「金婚　純米吟醸　江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Why Sarashina Soba is pure white?　Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Kuroeya (department store)

    Founded in Genroku 2 (1689)https://youtu.be/73vyay4MnjUA specialty shop where outstanding lacquerware from all over J…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisOme City

    Hotman Ome Store

    Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
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