Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life

    Hotman Ome Store

    Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
    • Shinise
    • Timeless Essentials for Everyday Life

    Ryu Kobo

    Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
    • Shinise
    • Timeless Essentials for Everyday Life

    Keishindo Inazaki Hyogu Shop

    Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
    • Shinise
    • Traditional Japanese Sweets

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • Shinise
    • Traditional Japanese Sweets

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
    • Shinise
    • Traditional Japanese Sweets

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • Shinise
    • Signature Foods

    Azabu Shogetsudo

    Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
    • Shinise
    • Traditional Japanese Sweets

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • Shinise
    • Signature Foods

    Fukagawa Iseya

    Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Mannendo Main Store

    Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Nihonbashi Bensō Main Store

    Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Tamura Brewery

    1822 (5th year of Bunkyuu era)A sake brewery that honestly adheres to the family motto, "Carefully crafted, carefully…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChuo Ward

    Muramatsu Liquor Merchants

    Established in 1818A liquor store where locals can relax with the motto "Sake is the key to life.An old-fashioned liq…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChiyoda Ward

    Toshimaya Sake Shop

    Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…

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