Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life

    Yasuda Shokeido Ginza Main Store Showr…

    Founded in Kansei 4 (1792)A long-established Buddhist altar shop that also handles temple construction and the produc…
    • Shinise
    • Timeless Essentials for Everyday Life

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • Shinise
    • Signature Foods

    Yamamoto Nori Shop Nihonbashi Main Sto…

    Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…
    • Shinise
    • Signature Foods

    Tsujiyahon-ten

    Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt…
    • Shinise
    • Signature Foods

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
    • Shinise
    • Traditional Japanese Sweets

    Toraya Akasaka

    Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
    • Shinise
    • Timeless Essentials for Everyday Life

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • Shinise
    • Timeless Essentials for Everyday Life

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisToshima Ward

    Takase Ikebukuro Main Store

    Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo String Puppet Theater Yuuki-za

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Paris Ogawaken Shimbashi Branch

    Founded in Meiji 38 (1905)The original Raisin Witch, loved across generationsWhen it comes to the “Original Raisin Wi…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Mamegen Azabu Juban Honten

    Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…
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