Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
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    Edo Bekko-ya” continues to deal …

    The Five Secret Secrets of Long-established BusinessesRyogoku/Kameidotraditional crafttype of tortoiseshell (shell) t…
    • Shinise
    • Signature Foods
    • Column

    What is the story behind the “Ed…

    The Five Secret Secrets of Long-established BusinessesAsakusa (department store)weather loach (Misgurnus anguillicaud…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column

    Founded by a “Brush Master”…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)brushpaint brushBringing the best of Japan t…
    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第1回】蕎麦の実の殻を完全に取り除いて作る「江戸蕎麦」

    芝大門 更科布屋　店主の独り言芝江戸蕎麦田舎蕎麦蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言わ…
    • Shinise
    • Traditional Japanese Sweets
    • Column

    A gem loved by literary giants! What i…

    The Five Secret Secrets of Long-established BusinessesUeno, Yanaka, Nipporidangocafe featuring Japanese-style sweetsv…
    • Shinise
    • Signature Foods
    • Column

    For over 300 years in Nihonbashi, we h…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)pretextkatsuobushiBringing the best of Japan…
    • Shinise
    • Signature Foods

    this morning

    sukiyaki　Shinbashi, Shinagawa, Odaiba1880 (13th year of Meiji)sukiyaki　thin slices of beef, cooked with various veg…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono is an SDG costume. Unused cloth…

    Column: Don't call me the landlady!turfJapanese clothingobiclothing It's June and the rainy season i…
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    • Signature Foods
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    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…

Show 298 to 306 of 375

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Tsujiyahon-ten

    Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Otsuna Sushi

    Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Okame Sushi

    Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisSumida Ward

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
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